Jewelry is never just jewelry.
It’s a fragment of a memory, a spark of energy, a reflection of the self you carry with you.
At Amare Wear, we believe that every piece should be more than beautiful — it should be meaningful. Our creations are not simply accessories; they are talismans of intention, symbols of transformation, and quiet companions through your life’s most defining moments.
Founded by artist and designer Jill, Amare Wear is rooted in the idea that what we wear on our bodies should speak to our inner world. That jewelry is not decoration alone, but a way to connect — to yourself, to others, and to something larger.
From the earliest sketch to the final polish, every Amare Wear design carries a story. And like the people who wear them, no two are ever the same.
The Heart of the Brand — Jewelry with Intention
Jill’s journey to Amare Wear didn’t begin in a jewelry workshop — it began in a life-long love affair with natural stones, color, and meaning. Growing up, she was drawn to the quiet power of gemstones: the calming greens of peridot, the deep blues of lapis lazuli, the grounding warmth of citrine.
She noticed something important — that people didn’t just wear these stones because they were pretty. They wore them because of how they made them feel. Because of the memories they carried. Because of the quiet, almost imperceptible shift they brought to the wearer’s energy.
From this realization came a guiding belief:
Jewelry should be more than beautiful — it should be intentional.
At Amare Wear, we don’t simply “add” meaning to a piece after it’s made. We start with meaning. Every design begins with a question: What is this piece meant to say? What is it meant to hold? Who is it meant to serve?
Only then does the form begin to take shape — the curve of a band, the depth of a setting, the hue of a stone.
The Power of Natural Stones
Our love for natural stones goes beyond their beauty. Each stone is formed over millennia, shaped by the earth’s energy, pressure, and time — making them powerful vessels of history and symbolism.
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Amethyst — the cornerstone of our signature purple palette — symbolizes clarity, calm, and spiritual connection.
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Lapis Lazuli — a deep, velvety blue — evokes wisdom and inner truth.
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Citrine — a golden glow — channels abundance and creativity.
Every natural gemstone we use is selected not only for its quality but also for its symbolic resonance. That’s why no two Amare Wear pieces are ever exactly alike — because no two stones carry the same patterns, inclusions, or shades. Just like the people who wear them.
A Palette Inspired by Art and Birthstones
Our signature purple and blue palette is not a marketing choice — it’s a deeply personal one.
Purple reflects Jill’s birthstone, amethyst, and its calming, grounding qualities. Blue, with all its oceanic and celestial depths, connects to her love of artistic masters: Monet’s shifting moods of color and O’Keeffe’s bold stillness.
Together, these colors are the heartbeat of Amare Wear. They appear in our packaging, our photography, and in the subtle ways we style our collections. It’s our way of carrying our story into every interaction — a visual reminder of where we came from and what we stand for.
From Concept to Creation — How an Amare Piece is Born
Designing an Amare Wear piece is like writing a poem in gold and stone.
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The Intention — We begin with an emotion or energy. Is this piece meant to comfort? To empower? To celebrate?
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The Stone — We select gemstones whose symbolism aligns with the intention. Sometimes the stone comes first, whispering its own story to us.
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The Design — We create sketches that balance beauty and meaning. We favor clean, timeless forms that allow the stone — and the wearer — to shine.
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The Craftsmanship — Our pieces are made by skilled artisans who work in small batches, ensuring precision, care, and individuality in every piece.
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The Final Blessing — Before a piece leaves our hands, it’s polished, inspected, and infused with its intended energy — ready to meet the person it was made for.
Luxury, Thoughtfully Made
True luxury is not about excess — it’s about integrity.
That’s why Amare Wear is committed to high-integrity materials:
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10K, 14K, and 18K gold
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Platinum
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Gold-filled and 925 sterling silver
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Titanium and surgical steel
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Natural gemstones sourced responsibly
We work with small-batch production because we believe craftsmanship should never be rushed. And wherever possible, we use recycled gold and traceable gemstones to honor the earth and the people who work with it.
In-Store Experiences — Your Story, Your Piece
While you can shop our collections online, there’s something magical about creating a piece in person.
Our Permanent Jewelry Fittings let you choose a chain that’s custom-fitted and welded seamlessly onto your wrist, ankle, or neck — a modern talisman you can wear every day.
At our Interactive Jewelry Bar, you can select stones, charms, and settings to create something uniquely yours. We guide you through the process so your piece reflects not just our artistry, but your story.
Inclusive by Design
We design for everyone.
From unisex silhouettes to our dedicated men’s line, we create pieces that honor strength, simplicity, and personal style across all genders. Jewelry, to us, is not bound by labels — it’s an expression of the self.
Ethics as a Core Value
Mass production has its place, but not here.
We partner with artisans who share our commitment to slow craftsmanship — where each piece is touched by human hands, not assembly lines.
We believe that when something is made with care — ethically sourced, skillfully crafted, and intentionally designed — you can feel the difference.
Why Stories Matter
Here’s what makes jewelry different from every other accessory you own:
You remember when you got it.
The necklace you bought after landing your first job.
The ring your grandmother passed down.
The bracelet you wore the day you said “yes.”
Every piece becomes a chapter in your personal history.
That’s why, at Amare Wear, we don’t just sell jewelry — we craft stories. Your stories.
When you wear one of our designs, you carry with you not only the beauty of the materials but also the intention behind them. It’s why our motto, No Two Stones, No Two Stories, rings so true — because every piece is as individual as the life it will live.
What Our Customers Tell Us
We hear it again and again:
“It feels like this was made for me.”
And in many ways, it was. Even our ready-to-wear collections are made with a specific type of person in mind — someone thoughtful, style-conscious, and drawn to pieces that hold meaning.
Our customers aren’t chasing trends; they’re curating a collection of future heirlooms.
Marking Moments with Meaning
Jewelry is the perfect way to commemorate life’s milestones — because it lasts.
We’ve created pieces for:
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Weddings and engagements
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Birthdays and anniversaries
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Graduations and career milestones
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Memorials and acts of remembrance
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Personal victories and quiet transformations
When you hold a piece of Amare Wear, you’re holding a moment in time — one you can return to again and again.
Your Jewelry, Your Energy
The beauty of intention-based jewelry is that it changes with you. The same amethyst ring that once gave you calm during a challenging season might later serve as a reminder of how far you’ve come.
Like you, your jewelry’s story is still being written.
“I started Amare Wear to create jewelry that feels as meaningful as it looks. Every piece is rooted in intention — designed to reflect who you are, where you've been, and what you're becoming. Thank you for making us part of your story.”
— Jill, Founder & Designer
When you choose Amare Wear, you’re choosing more than jewelry.
You’re choosing a piece of your own story — one that will live with you, change with you, and, one day, be passed on to someone else.